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Honoring Excellence: 2025 “Made to Inspire” Sales Representative Awards Celebrate Leadership, Growth, and Values
ATLANTA, GA – July 18, 2025
Jensen Outdoor Announces 2025 “Made to Inspire” Sales Representative Award Winners at July Casual Market Atlanta
During an energizing week at Casual Market Atlanta, Jensen Outdoor recognized the outstanding achievements of its sales representatives at a private off site dinner held Monday evening, July 14th. The celebration followed a full day of hands-on product training in the brand’s permanent showroom, where sales partners previewed Jensen Outdoor’s 2026 Season introductions—refined new offerings that continue the brand’s leadership in sustainable luxury.
The 2025 “Made to Inspire” Sales Representative Awards honored four sales groups whose efforts exemplify the performance, partnership, and values that define Jensen Outdoor. The awards spotlight not only revenue growth but also integrity, creativity, and connection—hallmarks of the Made to INSPIRE philosophy, which stands for Integrity, Nimbleness, Sustainability, Passion, Innovation, Reliability, and Empathy.
2025 “Made to Inspire” Sales Representative of the Year
John Balch (OH, KY, TN, LA)
John Balch was named Sales Representative of the Year for his impactful growth across both retail and hospitality sectors. Known for his consistency, relationship-building, and market insight, John’s leadership continues to shape success throughout his region.
“It feels good to be recognized for the work and relationships that take years to build,” said Balch. “I try to show up consistently and represent the brand the right way.”
-John Balch
2025 Core Values Award
Mike Madorsky (PA, DE, MD)
Chosen by Jensen Outdoor employees, the Core Values Award recognizes the representative who best lives the company’s INSPIRE values. In 2025, the award went to Mike Madorsky, a trusted and valued partner across his Mid-Atlantic territory.
“To be recognized by the very people who build and support what we sell is incredibly meaningful,” said Madorsky. “It’s a great group of people, and I’m proud to be part of it.”
-Mike Madorsky
2025 “Outside of Ordinary” Territory Growth – Retail
Jack Glynn, Mark Cannon & Karen Phillips (MN, ND, SD, WI, IA, IL, IN)
This award recognizes the team’s outstanding retail growth across the Upper Midwest. Their efforts brought Jensen Outdoor’s message of sustainable luxury into new markets and retail stores.
“This was a team effort,” said Glynn. “Mark and Karen have been outstanding—each of us brings something different to the table, and that’s what made the difference this year.”
-Jack Glynn
2025 “Outside of Ordinary” Territory Growth – Design Trade
Todd, Joe, & Meghan Crandall (NC, SC, GA, AL, MS, North FL)
This family-led team was recognized for their performance in the design trade channel. Meghan Crandall’s focus on interior designers helped grow key relationships, both directly and in support of retailers with strong design programs.
“We’re always looking out for our retailers, especially those with active design programs,” said Meghan. “At the same time, the Jensen showrooms in Atlanta and High Point give us the ability to show the line with clarity and confidence. That access has helped us build great business in the design channel.”
-Meghan Crandall
To explore the 2026 Season New Products online go to jensenoutdoor.com/preview
About Jensen Outdoor
Jensen Outdoor is a leading manufacturer of luxury outdoor wood furniture for the North American market. The company is committed to sustainability, using 100% FSC-certified Ipe timber harvested from the tropical forests of Bolivia to craft heirloom-quality pieces. Jensen Outdoor’s furniture is “Made to Inspire,” bringing comfort, beauty, and longevity to outdoor living.
Press Contact
Phillip Crowe
Marketing Director
marketing@jensenoutdoor.com
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