Jensen Outdoor Names Bryan Echols President, Marking Next Chapter of Growth

Jensen Outdoor, North America’s leading sustainable luxury wood furniture manufacturer, today announced the appointment of Bryan Echols as President, effective immediately.

Bryan Echols assumes the role as part of a planned leadership transition, succeeding Eric Parsons, who will continue with the company as Chairman and Strategic Advisor.

Echols brings more than 30 years of leadership experience in the outdoor furnishings industry and joined Jensen Outdoor in 2025. Since his arrival, he has worked closely with the leadership team to support growth across retail, design trade, and hospitality channels while reinforcing Jensen Outdoor’s long-standing commitment to sustainable craftsmanship and enduring partnerships.

“Bryan is a proven leader with deep industry knowledge, exceptional customer insight, and a steady, values-driven approach to growth,” said Eric Parsons, Chairman and Strategic Advisor at Jensen Outdoor. “He understands what makes Jensen special—our people, our partners, and our product integrity—and he is exceptionally well prepared to lead the organization forward. I am confident Jensen is in very capable hands.”

A University of Georgia alumnus, Echols began his career representing brands such as Samsonite Furniture, Grosfillex, Shelley’s Cushions & Umbrellas, and Three Coins Imports across the Midwest and Southeast. He later led regional sales for Lloyd Flanders before advancing to senior executive roles overseeing sales and marketing. Over the course of his career, Echols has earned numerous industry honors, including Casual Furniture Retailers Association Sales Representative of the Year and multiple manufacturer Sales Rep of the Year awards.

A respected industry voice, Echols has served on the board of the International Casual Furnishings Association (ICFA) since 2013, chaired the ICFA Sales Representative Council, and was named ICFA Sales Representative of the Year on two occasions.

“As President, my focus is simple and disciplined,” said Bryan Echols. “We will continue to strengthen our partnerships, support our retail and trade community, and invest thoughtfully in the people and processes that allow Jensen to perform at the highest level. This transition positions us to take on new opportunities while remaining deeply committed to the relationships and standards that have defined Jensen Outdoor for decades.”

Under Echols’ leadership, Jensen Outdoor will continue to advance its vision of sustainable luxury—pairing FSC®-certified Ipe hardwood, performance materials, and timeless design with operational excellence and dependable service. The leadership transition reflects continuity, not disruption, and reinforces Jensen Outdoor’s long-term commitment to its retail partners, sales representatives, designers, and vendors.

Eric Parsons, who joined Jensen Outdoor in 2019 and has served as President since 2022, will remain actively involved in guiding long-term strategy, product development, and leadership mentorship in his role as Chairman and Strategic Advisor.

About Jensen Outdoor

Jensen Outdoor is a leading manufacturer of luxury outdoor wood furniture for the North American market. The company is committed to sustainability, using 100% FSC‑certified Ipe timber harvested from the tropical forests of Bolivia, crafting heirloom‑quality pieces. Jensen Outdoor’s furniture is “Made to Inspire,” bringing comfort, beauty, and longevity to outdoor living. 

Press Contact

Phillip Crowe
Marketing Director
marketing@jensenoutdoor.com

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